Ulta Beauty’s 2025 Black Friday sale unleashes blockbuster deals on top makeup, skin, hair and fragrance brands — both online and in-store — for every beauty lover.
Ulta Black Friday 2025: The Beauty Event Fashion Shoppers Are Planning Their Carts Around
For beauty-obsessed fashion readers, Ulta Beauty’s 2025 Black Friday event is shaping up to be one of the biggest shopping moments of the season. The retailer’s much-anticipated sale brings deep discounts across prestige and mass brands — from complexion-perfecting foundations to runway-ready palettes, pro-grade hair tools and gift-worthy fragrance coffrets.
This year’s Ulta Black Friday promotion features a mix of limited-time doorbusters, online exclusives and daily Beauty Steals, allowing shoppers to stack savings on cult-favorite products from brands like Tarte Cosmetics, Urban Decay, Clinique, Estée Lauder, L’Oréal, Maybelline, NYX Professional Makeup, Benefit Cosmetics, Morphe, Smashbox, IT Cosmetics, La Roche-Posay, CeraVe, Neutrogena, Olaplex, Redken, CHI, GHD, Dyson, Lancôme, Yves Saint Laurent, Armani Beauty, Versace and more.
When Ulta’s Black Friday Deals Go Live
Ulta traditionally rolls out its Black Friday promotions in several waves, and 2025 is no different. The article outlines key phases to watch:
- Early Black Friday preview: The first wave of deals appears online ahead of Thanksgiving, giving beauty fans a chance to pregame their carts.
- Thanksgiving Day online-only offers: Select doorbusters and prestige sets drop exclusively on Ulta.com and through the Ulta app.
- Black Friday in-store and online: The full slate of deals, including hot tools and fragrance gift sets, runs through the core Black Friday window.
- Extended weekend & Cyber Monday: Many promotions roll seamlessly into Cyber Monday, with added e-commerce exclusives.
To capture the best discounts — particularly on big-ticket hair tools and high-end holiday kits — fashion shoppers are advised to shop as early as possible once offers go live online.
Makeup: Complexion, Palettes and Lash Deals Fashion People Will Actually Use
Ulta’s Black Friday 2025 makeup lineup reads like a backstage kit for fashion week. The story spotlights hero products across categories:
Base & Complexion
- IT Cosmetics CC+ Cream: A perennial best-seller known for its buildable, skin-like coverage and SPF, featured in the sale at a rare discount.
- Clinique Even Better and Stay-Matte foundations: Select Clinique complexion products are flagged as value buys for oil-control and brightening concerns.
- Maybelline Fit Me and Instant Age Rewind: Mass favorites on markdown, ideal for everyday bases and quick concealing.
Eye Palettes & Liners
- Urban Decay Naked palettes: Neutral staple palettes highlighted with special Black Friday pricing that undercuts their usual prestige ticket.
- Tarte Tartelette palettes: Versatile matte and shimmer assortments suited for both minimal and editorial eye looks.
- NYX Professional Makeup eyeliners and jumbo eye pencils: Budget-friendly graphic-liner essentials, featured in buy-more-save-more bundles.
Mascaras, Brows & Lips
- Benefit brow lineup: Select brow pencils and gels from the cult-favorite brand appear with rare percentage-off discounts.
- Smashbox face and eye primers: Included in multi-product offers to extend the wear of makeup looks for long fashion events.
- L’Oréal and Maybelline mascaras: Iconic volumizing and lengthening formulas priced at some of the lowest points of the year.
Skincare Steals: From Derm-Favorite French Pharmacy to Sensitive-Skin Staples
For readers who take their skin prep as seriously as their wardrobe, Ulta’s Black Friday skincare deals span dermatologist-loved lines and social media favorites.
Dermatologist-Recommended Essentials
- La Roche-Posay: The brand’s gentle cleansers, mineral and chemical sunscreens, and barrier-protecting moisturizers are featured with multi-buy discounts.
- CeraVe: Ceramide-rich cleansers and moisturizers, already value-priced, are pushed even lower — an ideal time to stock up for winter.
- Neutrogena Hydro Boost line: Hyaluronic-acid hydration products appear in BOGO-style promotions.
Anti-Aging, Brightening & Specialty Care
- Retinol serums and night creams from key mass and masstige labels are identified as some of the deepest discounts of the event.
- Vitamin C serums and exfoliating toners are bundled in gift sets that target radiance and texture — a smart buy for post-holiday skin rehab.
- Sheet mask and mini kit assortments are promoted as stocking stuffers and travel-friendly additions to fashion week kits.
Haircare & Hot Tools: Salon-Level Styling for Less
Hair is central to any fashion-forward beauty look, and the Ulta Black Friday coverage makes clear that 2025 is a stellar year to invest in professional-grade formulas and tools.
Shampoos, Treatments & Styling
- Olaplex: Bond-repair shampoo, conditioner and No.3 treatment appear in limited-time markdowns, a rarity for the brand.
- Redken: Color-preserving and strengthening lines are highlighted in salon-size and value kits.
- Popular dry shampoos, texturizing sprays and smoothing serums are offered in 2-for and 3-for promos ideal for building a capsule hair wardrobe.
Hot Tools & Styling Tech
- CHI flat irons: Ceramic straighteners drop to some of their best prices of the year.
- GHD stylers: Professional flat irons and curling wands are featured as prestige splurges worth timing around Black Friday.
- Dyson hair tools: While specific discount structures vary, the article flags Dyson as one of the most-watched brands of the sale, especially for beauty lovers eyeing technology-forward dryers and multi-stylers.
Fragrance Gifts: Designer Bottles and Discovery Sets
For fragrance collectors and last-minute gift-givers, Ulta’s Black Friday 2025 assortment leans heavily into designer names and curated scent kits.
- Lancôme, Yves Saint Laurent, Armani, Versace: Classic and new-release eau de parfums feature in special-value coffrets and limited-edition bottles.
- Mini fragrance discovery sets are promoted as ideal for fashion insiders who like to rotate scents with their outfits.
- Layering sets, with matching shower gels and lotions, are suggested as luxe gifts that feel designer-level but are discounted for the holiday rush.
Online-Only Perks and Rewards for Ulta Beauty Loyalists
Because so much of the fashion crowd now shops beauty online, the Ulta feature emphasizes digital advantages available during Black Friday:
- Ulta.com and Ulta app exclusives: Select palettes, limited-run shade kits and early-access doorbusters are reserved for digital shoppers.
- Ultamate Rewards program: Members earn points on all Black Friday purchases, with the ability to stack points for future hauls during the holiday party season or spring fashion refreshes.
- Free gifts with purchase: Online baskets can trigger deluxe samples and GWPs from participating brands, allowing beauty fans to test new formulas without extra spend.
How Fashion-First Shoppers Should Strategize Their Black Friday Beauty Carts
For Daily Fashion readers, the Black Friday beauty calendar is as strategic as a designer sample sale. Based on the 2025 Ulta coverage, a few shopping tactics stand out:
- Prioritize big-ticket tools and prestige kits first. Hair tools from Dyson, GHD and CHI, plus premium fragrance coffrets from Lancôme or Versace, typically sell out first.
- Build a capsule makeup wardrobe. Think of discounted Urban Decay Naked palettes, Tarte face kits and staples from Clinique and IT Cosmetics as the beauty equivalent of a perfectly edited closet.
- Stock up on everyday skincare basics. Use the lower price points on La Roche-Posay, CeraVe and Neutrogena to secure several months’ worth of dermatologist-backed essentials.
- Double-dip with rewards and free gifts. Time large hauls to coincide with points multipliers or gift-with-purchase thresholds highlighted in Ulta’s Black Friday communications.
Why Ulta’s 2025 Black Friday Sale Matters for the Fashion Crowd
Black Friday has evolved from pure doorbuster chaos into a curated, multi-day retail event where beauty, fashion and lifestyle intersect. As the WWD coverage of Ulta’s 2025 sale underscores, this is the moment when runway-inspired looks become financially accessible — from the glossy blowouts created with pro tools to the smoky eyes crafted with prestige palettes and the glowing skin prepped with derm-approved formulas.
For style-conscious readers building their holiday and new-season wardrobes, Ulta’s Black Friday lineup acts like a beauty showroom: a chance to test trends, secure backups of tried-and-true icons and discover new favorites at a fraction of their usual prices. Whether your aesthetic leans minimal, maximal, grunge, coquette or quiet luxury, the 2025 Ulta Beauty Black Friday deals offer the products to match your fashion mood board.
Based on source: Link